Playboy magazine founder Hugh Hefner dead at 91

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Hugh Hefner, who founded men’s magazines “Playboy” and turned it into one of the world’s most recognizable brands, has died, the company announced on late Wednesday evening. He was 91 years old.

Hefner passed away on Wednesday while surrounded by loved ones at the Playboy Mansion in Los Angeles. He died of natural causes, according to a statement from Playboy Enterprises.

“My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom,” his son Cooper, the company’s chief creative officer said in a statement.

Hefner, who was born in Chicago in 1926, was widely-known as the founder and editor-in-chief of Playboy.

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