Rupert Murdoch’s News Corp has denied rumours that the company is interested in buying social media site Twitter or building a stake in the company.
Shares in the microblogging site rose up to 14 percent on Wednesday, lost some gains though closed up 4.1 percent at $17.38 on the news.
The stock has risen from a record low after rumours about News Corp’s interest in the Twitter broke on Wednesday. The rumours grew after a CNBC report, according to tech website Re/code in which it claimed that the social media site was considered as a takeover target due to its falling stock price.
Since co-founder Jack Dorsey returned as Chief Executive several months ago, Twitter has been attempting to make the site more engaging to users. The firm said in December it was testing a way to show ads to people who read tweets without logging in, in order to monetise non-active users.
“Twitter inside a larger organization definitely makes theoretical sense, whether its another internet company or a media company”, said Monness, Crespi, Hardt, & Co Inc analyst James Cakmak.
However, a News Corp spokesperson said there was no truth to the rumors.
Twitter has several high-profile investors – such as former Microsoft CEO Steve Ballmer, who reported a 4 percent stake in October – the third-largest shareholder after co-founder Evan Williams and Saudi billionaire Prince Alwaleed bin Talal.
There have been rumours of a takeover in the past, including a fake report said to be from Bloomberg that claimed the company received an acquisition offer for $31 billion. Twitter also received bids from Google and Facebook, according to reports.
Larry Banks is a keen follower of technology and finance. He has worked for a variety of online publications, writing about a diverse range of topics including mobile networks, patents, and Internet video delivery technologies.