The parent company of UK newspaper the Daily Mail is reportedly in talks with private equity firms over a possible bid for Yahoo, the Wall Street Journal reported on Sunday.
Daily Mail and General Trust PLC’s possible bid may be in one of two forms, the report states, citing people familiar with the matter. In the first scenario, a private equity partner would purchase Yahoo’s core web business with the Mail taking over news and media units.
In another possible scenario, the private equity firm would acquire the core web business and merge its news and media units with the Mail’s online business. Those merged units would create a new company run by the Mail, and give a larger stake to the Mail’s parent company than the first scenario, the Wall Street Journal claims.
Bids for Yahoo are due on April 18.
Time Inc is also said to be considering partnering with a private equity firm in order to bid for Yahoo’s core Internet assets, Reuters reported earlier this month.