Apple to make an original TV show with Will.i.am about apps

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Apple is reportedly developing an original ‘nonscripted’ TV show all about apps, in collaboration with Will.i.am and several Hollywood producers.

Speaking recently with the New York Times, the firm’s senior vice president of Internet software and services, Eddy Cue, said “One of the things with the app store that was always great about it was the great ideas that people had to build things and create things”, adding that “This doesn’t mean that we are going into a huge amount of movie production or TV production or anything like that”.

For the moment however, nobody at the Cupertino firm is discussing any of the details. For example, it’s unclear how the show will be financed, when it will be released and how it might be delivered. It’s also not clear what the exact nature of the series will be, apart from the very vague catch-all subject of “apps”.

In the past Apple has released content via its new Apple Music Connect service, however this project is not specifically music-related, so it’s possible it might be released instead as a free show on iTunes.

The new show is in addition to a current partnership with Vice, and separate from its long-rumoured min-series about rap producer Dr. Dre.

Cue’s comments do for the moment suggest it’s a one-off project from Apple, and not part of a wider plan to produce more original content.

SOURCE: New York Times.

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