No one is reading your blog. You’ve built “it”, and they’re not coming. But here’s the thing: the Internet is vast. The average website has a lifespan of 100 days, and the number of websites online fluctuate near the 1 billion mark, with the figure going up and down every minute.
The issue is trying to get people to your site.
What many people didn’t tell you when you read that story about that now-famous blogger who has millions of visitors a month is that you need to market your blog.
If you want to be successful with your blog, you need to market it. Period.
And you can outsource your marketing if you wish, but if you’re not selling anything, it’s often better to do the marketing yourself until you have some money to pay for marketing.
Let’s take a look at some of the many reasons – and there can be hundreds of them– no one is visiting your site.
1. You’ve Just Made Your First Post
You’ve spent a lot of time changing your theme, and you made your first big post. Now you’re expecting comments to roll in and your social media followers to explode. The problem is that no one has seen your site yet.
And Google may not have even indexed your site.
Everything takes time, and if you don’t try to start promoting your site, you’ll find that getting traffic is really hard. There is a reason a large portion of websites go abandoned: they take work to promote and nourish.
If you’re willing to continue posting, this is your first step to success.
Start with a goal. This goal can be anything from posting one blog post a week, or even one post a day, and then amplifying your efforts. If you have passion for what you’re writing, you’ll find that this is much easier to accomplish.
2. You Don’t Have a Plan
When most people first start their blogs, they aren’t likely thinking about all of the technical aspects that will get in their way. Promotion is the one thing many people overlook, and it all revolves around a plan.
A plan can encompass a lot of things:
- Content Plan: A plan of what content will be produced. For example, what topics will your next 12-months of posting include?
- Social Media Plan: Which social media websites will you use to promote your content? Will you use video to promote your content, too?
There is coaching available to teach blog owners how to promote their content and business, too.
Marketing for business blogs or companies is different.
There will be capital available to spend money on:
- Search engine optimization
- Social media campaigns
- Pay-per-click campaigns
Money will help the marketing process move along, but learning the basics of SEO and social media are a must if you plan on driving traffic to your website.
3. Your Content Isn’t Valuable
Valuable content is the essence of every blog. You want to write with a purpose, and if all you’re writing about is your products, accomplishments and services, your blog will never take off.
Readers don’t want to be promoted to directly.
There is a difference between a lawyer writing about how to protect your assets during a divorce and then plugging their service at the end of a post, and a lawyer writing just about their services without providing any information or education to the reader.
People want to be educated.
Quality writing helps, too. You want to:
- Spell check – really, ditch the slang
- Edit your content – every single piece
- Engage the reader and ask questions
When writing your next blog post, ask yourself: “what’s the purpose of this post?”
Did the post answer the user’s questions and provide answers?
If not, it’s time to begin editing the post so that it is valuable to the reader. Tone has a lot to do with it, too. Business writing can be bland and boring – it lacks any sense of personality. Don’t be afraid to put a little personality into your post (readers hate generic writing).
You don’t have to write like Stephen King, but you do want to practice writing and find the tone that works best for your audience.
Valuable content is a must-have if you plan on attracting traffic to your website.